A year-round club for people who want to ski for life

Skiing isn’t something you age out of.

It’s something you prepare for. A knee surgeon and a ski mindset coach, one membership, and a whole tribe of people planning to still be on the snow at 80.

Why we exist

Would you love to ski with your grandchildren?

One of the people who shaped this club is 78 and just finished his 70th season. A friend’s instructor has a client who is 91 and has already booked next winter’s off-piste week.

They didn’t get lucky. They got strong, learned how their bodies work, kept their nerve and had people around them. That’s the whole idea — and the sooner you start, the longer you ski.

  • 78his 70th season
  • 91still booking off-piste
  • 4pillars, one membership

Inside the club

Come and meet the experts. On film, every month.

Short films from Sven’s studio and Lou’s coaching room, a library you can dip into all year, and a letter once a month.

  • The library

    Around four hours of video to start — strength sessions, mindset tools, kit and first-day know-how — and new films every month.

  • The six-week strength build

    Three 12-minute sessions a week, home or gym. Do it every autumn; it’s the tangible part.

  • The monthly letter

    What Sven has been reading, what Lou has been seeing, and one thing to try before your next trip.

  • Ask Sven & Lou

    A question box inside your account. Not a consultation — a club.

How the films fit

One studio day. A whole year of the website.

Sven films in his home studio and Lou in her coaching room. Every film has a home on the site and a job to do — and the same footage feeds YouTube and social to bring people back.

  1. 01The story film2 minutes. Sits in the homepage hero and on Sven & Lou. Why two people started a club.Homepage · About
  2. 02Pillar filmsOne short film per pillar, free to watch. The hook for each of the four pages.Four pillars
  3. 03Weekly sessionsThe six-week build, 12 minutes at a time, behind the members’ sign-in.Members’ area
  4. 04Monthly filmA new film every month with the letter — the reason to stay subscribed.Library · Letter
  5. 05Snippets30-second cuts for YouTube Shorts, Instagram and the ski companies’ channels.Social → back to the site

Two people. Two services.

Built by a mindset coach and a trauma surgeon — and backed by both of their practices.

Ski for life is where Louise Pode’s coaching and Sven Ski Clinic meet. You get the club; behind it sit two specialist services you can step into whenever you need more.

Lou Pode, ski mindset coach

Lou Pode

Ski mindset coach · former NHS and military physiotherapist

“Most people stop skiing because of a wobble nobody helped them through.”

Louise Pode — mindset coaching

louisepode.com (opens in a new tab)

The Inner confidence and Support pillars come from Lou’s coaching practice. If the club scratches the surface and you want to go deeper, her one-to-one and retreat work is there.

  • Inner confidence and Support pillars in the club
  • 1:1 ski mindset coaching
  • Courses and retreats
Mr Sven Putnis, consultant knee surgeon

Mr Sven Putnis

Consultant trauma & orthopaedic knee surgeon · Bristol

“I’d rather you never needed me.”

Sven Ski Clinic — trauma prevention & management

svenskiclinic.com (opens in a new tab)

The Strength and Knowledge pillars come from Sven’s clinic. If something does go wrong on the mountain, Sven Ski Clinic runs the pathway from the piste to the scan to the specialist.

  • Strength and Knowledge pillars in the club
  • £35 Trip Protection — the club is included
  • Acute injury consultations and the letter that books your scan

Ski for life is the club in the middle: one membership, four pillars, both people. Need more? Step across to Lou for coaching or to Sven Ski Clinic for cover and care — and come back to the club in between.

Join the club. Ski for life.

Start free in the community, take the six-week build for £19.99, or join the club for £49.99 a year.